Copy Writer: Katie Cannon
Art Director: TJ and Stephen
Disney movies have long been blamed for giving young girls fairytale expectations. But they offer more than dreams of magic and “true love’s kiss." They instill the traits needed to navigate real life and forge your own path. Disney+ is where kindness, creativity, and tenacity come together to shape what's next for kids.
OOH
Cruella De Vil
Digital billboards offer their own take on the fairy godmother transformation–but instead of a magical makeover, it’s a mindset shift from passive wishes to active goals.
SOCIAL
“Disney+ shows how the dreams they instill in kids stay with them the rest of their lives– that there’s still magic in every “mundane” choice.”
Cruella De Vil
Peter Pan
Print ads will show the way dreams evolve in the real world from fiction-fueled fantasies to tangible achievements they can be proud of. There’s still magic in the everyday.
ACTIVATION
Finally, a career fair activation allows children to see how the qualities they admire most in their Disney role models translate to roles in real life. They can talk to princesses and heroes in-character to find out more about potential career paths they may have never considered–and maybe find a new dream.
