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You don’t know how hard it is… until you do.
Gen Z and Millennials care most about what they discover for themselves. To inspire a younger generation to give back, we’ll use “IYKYK” to turn Ronald McDonald House into an insider truth people want to uncover. Because when curiosity becomes understanding, understanding becomes care — and care becomes action.
OOH
A simple hook in the real world will inspire people to stop and scan.
Interactive OOH
The QR codes that live on billboards and in the wild will direct curious scanners directly to the Ronald McDonald House website and donation page – driving web traffic, informing the masses about the good of this organization, and attracting new donors.
SOCIALS
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