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Copy Writer: Cecilia Llull
Art Direction: Stephen Shynes
If everything is designed to distract us, then being present has to be intentional.
We spend our lives "outside"—in the world, in the noise, and on our screens. But the most important destination isn't on a map or a feed; it’s a state of mind. Brick is the bridge between being reachable and being present. It’s a device that understands your phone is both your lifeline and your biggest distraction.
With a single tap, Brick blocks what you don’t need so you can finally Check In.
ACTIVATION
Presence starts here. Brick is bringing mirrored cubes to major cities for a physical "free trial" of presence. The cubes reflect the world around them—a literal reminder of what you’re missing. Tap your phone to the glass to block your apps for one hour. We’re turning a digital choice into a real-world experience—no commitment, just sixty minutes of being exactly where you are.
SOCIAL
Across social, Brick will “Sponsor” the moments that deserve your full attention.
From the dancing in the kitchen to the serenity of a safari, we’ll position Brick as the hero that makes being present in the best moments possible. Tap out of screentime and tap into lifelong memories.
For Print, Brick will create an entire zine that features all the best moments you should be present for and the stories that coincide with them – giving people a tangible thing to hold, read, and get you off your phone, even for a moment.
